Safari Studio
Travel & Tourism
Web design
Cape Town | South Africa
2021
Safari Studio Travel Management is a boutique travel company curating bespoke safari experiences across Africa. Head Quarters Design was brought in to redesign and elevate their existing Wix website, ensuring the online presence captured the same level of refinement, professionalism, and personal service that defines the brand in real life.
Summary
This project was a strategic website redesign on the Wix platform. We refined the site’s layout, structure, and content presentation to create a polished, user-friendly experience tailored to high-end safari clients. The redesign focused on brand elevation, improved UI/UX, mobile responsiveness, and on-page SEO to strengthen the studio’s digital footprint and support new client enquiries.
Challenge
The original site had a basic structure and lacked the elegance and visual cohesion expected from a premium travel brand. The user journey needed refinement, particularly around communicating services and guiding potential clients toward making contact.
Visually, the site didn’t fully express the exclusivity or bespoke nature of the experiences Safari Studio offers. Additionally, there was little optimisation in place to support organic discoverability through search engines.
Solutions
We rei-magined the site architecture for a more intuitive flow, allowing users to easily explore destinations, services, and the brand ethos. The visual design was updated to reflect a luxury travel aesthetic - pairing clean layouts with emotive imagery and refined typography. We improved mobile responsiveness and implemented on-page SEO best practices, including metadata, keyword structuring, and performance tweaks, to enhance search visibility and reach. Calls to action were made more prominent, and enquiry pathways were simplified to improve lead conversion.
